COOKIE-MELDING: Deze website maakt gebruik van cookies om anonieme statistische gegevens over het gebruik van de website te verzamelen, de werking ervan te verbeteren en de gebruikservaring van de gebruiker persoonlijk aan te passen. Aanvaarden Meer informatie
A+ A-
  1. Visit Benidorm,
  2. About us,
  3. Hablan de nosotros,
  4. Benidorm first smart tourist...

Benidorm first smart tourist destination

"Do smart tourist really work? the case of Benidorm"

Francisco Femenia Serra & Josep A. Ivars Baidal from the University Institute of Tourism Research, at the University of Alicante have published an article "Do smart tourist really work? The case of Benidorm" published in the Asia Pacific Journal of Tourism Research, where they are echoed of the benefits of being a smart tourist destination, using the case of Benidorm.

In summary, the results of the research show that thanks to its DTI project and its smart solutions, Benidorm has managed to improve several aspects of its tourism management, including: 1) Greater knowledge of demand from big data; 2) More efficient marketing; 3) Better internal coordination; 4) Greater public-private collaboration for the promotion of innovation; 5) A repositioning of the image of the destination among professionals.

In addition, the results show that the DTI has positive effects on the experience of tourists who use technological solutions on issues such as: obtaining information, making decisions, navigation at destination, sharing experiences or saving time and effort, among others.

Do not miss the opportunity to read this article!


 Benidorm first smart tourist destination

Meer informatie




01/01/2019 al 31/12/2019



Niet gespecificeerd