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MICE tourism, "the best bunny" for Intelligent Tourist Destinations

Alicante Plaza

The new technologies applied to tourism are an indispensable factor for experts who want to advance in their businesses. This was evident with the experts who approached the Meeting on Meeting Tourism in the framework of the activities prepared for the Spain Convention Bureau (SCB), which this Friday will hold the Annual General Assembly in Benidorm.

Today there is a reference in the implementation of these new forms in a tourist destination, that is Benidorm. Recently has been certified as the first Intelligent Tourism Destination. The manager of Visit Benidorm, Leire Bilbao, spoke about it. Thus, she explained each of the steps the city has had to take to get to where it is.

It is about using all this 'big data' offered by the tools in question to make more accurate decisions and manage the city better. "We need to know who is coming, what for, how to improve the service...", said Bilbao. In other words, they try to know the 'pre-trip', the trip and the 'post-trip'. However, she informed that there are five work axes: governance, innovation, technology, sustainability and accessibility.

MICE tourism, "the best bunny" for Intelligent Tourist Destinations

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11/04/2019 al 31/12/2019



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