The Intelligent Tourist Destinations Meeting, organised by SEGITTUR in Santander during the 15th and 16th of July, within the courses of the Menéndez Pelayo International University (UIMP), has as its main objective to improve the competitiveness of smart touristic destinations and provide them with a tool for the continuous improvement of their management.
At noon, in the central lecture of the day, 'The importance of standardization in smart tourism destinations', has exposed the experience of Benidorm in the development and implementation of the smart city technology, as a model of success, as it is a leading destination not only in the segment of sun and beach, but also in the digital transformation.
It has also been stated which was the roadmap undertaken in 2016 that led the city to achieve the goal of being the first certified smart tourist destination in the world. A milestone that in addition to repositioning the city as a brand and as a destination, has an important reputation, because Benidorm is present in those forums in which tourism and intelligence at the service of tourism and society are being talked about, as is the case of the prestigious courses of the UIMP.
The course program today included a presentation by the president of SEGITTUR, Enrique Martinez, on the model of territory of this technological service, while the director of the meeting, Edurne Vidal, has addressed the methodology applied.
Among the participants of the course are Adolfo Borrero, president of the Smart City commission of AMETIC, the director of the Smart Tourism Destination Project of SEGITTUR, Andrés Fernández, and the coordinator of the Smart Tourist Destination working group, John Mora. The city councils of Santander, San Sebastián and Salou, the directors of Red.es, PREDIF and AMETIC services and the Spanish Federation of Municipalities and Provinces together with the heads of departments and research teams such as INVAT.TUR, based in Benidorm.
The format of the meeting is composed of keynote speeches that will allow to know in greater detail the subject matter to be presented and dialogues that will combine the theoretical framework and success stories in destinations. Finally, there will be a technical visit to the Smart City Demonstration Centre in Santander.
SEGITTUR manages and promotes the methodology -and its application- and generates value through the Smart Tourism Destinations Network. In practice, the aim is to incorporate new technologies and innovation in work processes, always at the service of sustainability and accessibility objectives, in a governance model that seeks efficiency, transparency and participation. And that is where the example of Benidorm comes in, being the first certified Smart Touristim Destination in the world.
16/07/2019 al 31/12/2019